{"id":1694,"date":"2016-05-27T07:41:25","date_gmt":"2016-05-27T07:41:25","guid":{"rendered":"http:\/\/www.banusamanci.com\/?p=1694"},"modified":"2016-05-27T07:41:25","modified_gmt":"2016-05-27T07:41:25","slug":"marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz","status":"publish","type":"post","link":"https:\/\/www.banusamanci.com\/index.php\/2016\/05\/27\/marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz\/","title":{"rendered":"\u201cMarka olmak\u201d deyince hepimiz ayn\u0131 \u015feyi mi anl\u0131yoruz?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:0px;padding-left:0px;padding-right:0px;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/05\/blog_markaolmaknedemek.jpg\" alt=\"Marka olmak deyince ne anl\u0131yorsunuz?\" class=\"img-responsive\"\/><\/span><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-2  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:5px;padding-top:25px;padding-left:0px;padding-right:0px;background-color:#b51446;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-2 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>HAYALLER\u0130NDEK\u0130 MARKAYI KURMAK \u0130ST\u0130YORSAN,<\/strong><\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>ihtiyac\u0131n olan yard\u0131m\u0131 burada bulabilirsin.<\/strong><\/span><\/h2>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-3  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:0px;padding-left:0px;padding-right:0px;background-color:#ffffff;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-3 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:10px;margin-bottom:;\"><div class=\"fusion-column-wrapper\" style=\"padding:10px;\"><div class=\"fusion-title title fusion-title-size-two\" style=\"margin-top:30px;\"><h2 class=\"title-heading-left\"><strong>\u201cMarka olmak\u201d deyince hepimiz ne anl\u0131yoruz? <\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-none\"><\/div><\/div><\/div><p>Ge\u00e7enlerde yeni bir m\u00fc\u015fterimle yapaca\u011f\u0131m\u0131z proje hakk\u0131nda konu\u015furken bana birden <strong>\u201cBen marka olmak istemiyorum\u201d<\/strong> dedi. Bu c\u00fcmleyi duyunca \u00f6nce bir afallad\u0131m; acaba do\u011fru mu duymu\u015ftum? \u00c7\u00fcnk\u00fc, yeni m\u00fc\u015fterim olan bu i\u015fletme zaten y\u0131llard\u0131r sekt\u00f6rde hizmet veren bir markayd\u0131. M\u00fc\u015fterilerine sundu\u011fu farkl\u0131l\u0131klar\u0131yla, logosu, websitesi, instagram hesab\u0131, \u00fcr\u00fcnleri, hizmetleri k\u0131saca onu marka yapan her \u015feye sahipti! Bunlar\u0131 kendisine s\u00f6ylemeden \u00f6nce belki yanl\u0131\u015f anlam\u0131\u015f olabilirim diye kendisine marka olmakla neyi ifade etmek istedi\u011fini sordum. <strong>Cevap olarak; \u00f6yle herkesin de burada olmas\u0131n\u0131 istemiyorum, dedi.<\/strong>\u00a0Bir yerde yanl\u0131\u015f bir bilgi vard\u0131 ve toplant\u0131m\u0131z s\u0131ras\u0131nda eksik bilgiler tamamland\u0131, her \u015fey tatl\u0131ya ba\u011fland\u0131 ancak on alt\u0131 y\u0131ll\u0131k i\u015f hayat\u0131mda ilk defa duydu\u011fum bu c\u00fcmle bana \u00e7ok \u015fey ifade etmi\u015fti! <strong>Acaba marka olmak deyince hepimiz ayn\u0131 \u015feyi mi anl\u0131yoruz?<\/strong><\/p>\n<p>Bu paragrafta marka teriminin <strong>ne anlama geldi\u011fini yazmayaca\u011f\u0131m \u00e7\u00fcnk\u00fc terimlerden nefret ederim.<\/strong>\u00a0Kusura bakmay\u0131n \u201cnefret\u201d biraz g\u00fc\u00e7l\u00fc bir kelime oldu fakat bu kelimeyi \u00f6zellikle se\u00e7tim \u00e7\u00fcnk\u00fc anlataca\u011f\u0131m hikaye bu yaz\u0131n\u0131n amac\u0131yla \u00e7ok iyi \u00f6rt\u00fc\u015f\u00fcyor. \u00a0\u00dcniversiteye ba\u015flad\u0131\u011f\u0131m ilk d\u00f6nem \u201cTerminoloji\u201d isimli bir dersimiz vard\u0131. Bu dersin hocas\u0131 *Ali Akay\u2019d\u0131. Daha ilk derste hocam\u0131z\u0131n ger\u00e7ekten bilgili, k\u00fclt\u00fcrl\u00fc, donan\u0131ml\u0131 \u00f6zel bir ki\u015fi oldu\u011funu \u00e7ok iyi anlam\u0131\u015ft\u0131k; <strong>tek anlamad\u0131\u011f\u0131m\u0131z onun bize anlatt\u0131klar\u0131yd\u0131!<\/strong><\/p>\n<p>Daha d\u00fcn lisede olan bizler hen\u00fcz Sosyoloji \u00f6\u011frencisi olman\u0131n \u015fokunu ya\u015farken bir de hocam\u0131z taraf\u0131ndan cahilli\u011fimiz konusunda a\u015fa\u011f\u0131lanman\u0131n \u015fokunu ya\u015f\u0131yorduk. Derste soru sormaktan \u00e7ekindi\u011fimizden parmaklar\u0131m\u0131za kan oturana kadar not al\u0131yor ve sonra hi\u00e7bir \u015fey ifade etmeyen terimleri ve anlamlar\u0131n\u0131 ezberliyorduk.<\/p>\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"margin-bottom:40px;\"><div class=\"reading-box element-bottomshadow\" style=\"background-color:;border-width:0px;border-color:;border-top-width:3px;border-top-color:;border-style:solid;\">\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Ezberin+k%C3%B6t%C3%BC+yan%C4%B1+i%C5%9Fin+biter+bitmez+unutmakt%C4%B1r.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/05\/27\/marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz\/' target='_blank'>Ezberin k\u00f6t\u00fc yan\u0131 i\u015fin biter bitmez unutmakt\u0131r.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Ezberin+k%C3%B6t%C3%BC+yan%C4%B1+i%C5%9Fin+biter+bitmez+unutmakt%C4%B1r.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/05\/27\/marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<\/div><\/div><p>\u0130\u015fte ben bu talihsiz Terminoloji dersi y\u00fcz\u00fcnden terimlerden, ezberden, nas\u0131l yararlanabilece\u011fimi bilmedi\u011fim, anlamad\u0131\u011f\u0131m \u015feyleri \u00f6\u011frenmek zorunda kalmaktan her zaman nefret ettim.<\/p>\n<style type='text\/css'>.reading-box-container-2 .element-bottomshadow:before,.reading-box-container-2 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-2\" style=\"margin-bottom:40px;\"><div class=\"reading-box element-bottomshadow\" style=\"background-color:;border-width:0px;border-color:;border-top-width:3px;border-top-color:;border-style:solid;\">\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Sadece+soru+sormay%C4%B1+bilenler+yeni+%C5%9Feyler+bulabilir.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/05\/27\/marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz\/' target='_blank'>Sadece soru sormay\u0131 bilenler yeni \u015feyler bulabilir.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Sadece+soru+sormay%C4%B1+bilenler+yeni+%C5%9Feyler+bulabilir.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/05\/27\/marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<\/div><\/div><p>Ya\u015fad\u0131\u011f\u0131m bu deneyimden ald\u0131\u011f\u0131m ders; <strong>hi\u00e7bir \u015feyi \u00f6ylesine, ezbere yapman\u0131n do\u011fru olmad\u0131\u011f\u0131.<\/strong> Bu y\u00fczden her zaman kendi sorular\u0131m\u0131 sordum, i\u015fin temelini anlamaya \u00e7al\u0131\u015ft\u0131m ve bu y\u00fczden de yarat\u0131c\u0131l\u0131k benim i\u00e7in hep kolay bir \u015fey oldu. \u00d6\u011frencilerime de bunu anlat\u0131yorum; s\u0131navlar ge\u00e7ilir, notlar al\u0131n\u0131r \u00f6nemli olan bu bilgilerle hayatlar\u0131m\u0131zda sa\u011flayaca\u011f\u0131n\u0131z geli\u015fmedir. <strong>Neyi neden yapt\u0131\u011f\u0131n\u0131 sorgulayan, anlayan insan her i\u015fte ba\u015far\u0131l\u0131 olur.<\/strong><\/p>\n<p><strong>\u015eimdi, marka teriminin ne anlama geldi\u011fini yazmak yerine size sorular verece\u011fim.<\/strong> B\u00f6ylece belki siz de \u015fu ana kadar yaz\u0131lmam\u0131\u015f en kapsaml\u0131, do\u011fru, ba\u015far\u0131l\u0131 marka tan\u0131m\u0131n\u0131 kendiniz olu\u015fturabilirsiniz. <strong>Neden sadece ba\u015fkalar\u0131n\u0131n tan\u0131mlar\u0131yla yetinmemiz gerekiyor ki!<\/strong><\/p>\n<div class=\"fusion-title title fusion-title-size-two\" style=\"margin-top:30px;\"><h2 class=\"title-heading-left\"><strong>Marka olmak ne demektir? <\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-none\"><\/div><\/div><\/div><p><strong>Bu sorular\u0131 istedi\u011finiz kadar geli\u015ftirebilirsiniz&#8230;<\/strong><\/p>\n<ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:17px;line-height:28.9px;\"><li class=\"fusion-li-item\"><span style=\"height:28.9px;width:28.9px;margin-right:11.9px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:40.8px;\"><strong>M\u00fc\u015fterilerinizin akl\u0131na gelen ilk i\u015fletme olmay\u0131 nas\u0131l ba\u015far\u0131rs\u0131n\u0131z?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:28.9px;width:28.9px;margin-right:11.9px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:40.8px;\"><strong>\u0130\u015fletmenizin rakiplerden ayr\u0131\u015fmas\u0131n\u0131 nas\u0131l sa\u011flars\u0131n\u0131z?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:28.9px;width:28.9px;margin-right:11.9px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:40.8px;\"><strong>Milyonlarca i\u015fletme i\u00e7inde nas\u0131l \u00f6zel bir yere sahip olursunuz?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:28.9px;width:28.9px;margin-right:11.9px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:40.8px;\"><strong>Sevilen, aranan, sayg\u0131 g\u00f6ren bir i\u015fletme nas\u0131l olursunuz?<\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:28.9px;width:28.9px;margin-right:11.9px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:40.8px;\"><strong>T\u00fcketicilerin fiyat d\u00fc\u015f\u00fcnmeden sat\u0131n almalar\u0131n\u0131 nas\u0131l sa\u011flars\u0131n\u0131z? <\/strong><\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:28.9px;width:28.9px;margin-right:11.9px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:40.8px;\"><strong>T\u00fcketiciler neden sizin i\u015fletmenizin sad\u0131k m\u00fc\u015fterisi olsun?<\/strong><\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-size-two\" style=\"margin-top:30px;\"><h2 class=\"title-heading-left\"><strong>Benim marka olmak i\u00e7in olu\u015fturdu\u011fum tan\u0131m ise \u015f\u00f6yle:<\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-none\"><\/div><\/div><\/div><p>G\u00fcn\u00fcm\u00fczde \u201cMarka olmak\u201d demek, <strong>bir i\u015fletmenin ismi s\u00f6ylendi\u011finde, simgesi g\u00f6r\u00fcld\u00fc\u011f\u00fcnde t\u00fcketiciler taraf\u0131ndan o i\u015fletmenin pazarda sundu\u011fu benzersiz de\u011ferin hikayesiyle birlikte hat\u0131rlanmas\u0131; fiyat\u0131 i\u00e7in de\u011fil hissettirece\u011fi \u00f6zel duygu i\u00e7in sat\u0131n al\u0131nmas\u0131d\u0131r.<\/strong><\/p>\n<p><strong>Kitab\u00ce bilgiyi merak edenler i\u00e7in &#8220;<\/strong><strong>Marka&#8221;\u00a0tan\u0131m\u0131:\u00a0<\/strong>Marka, bir i\u015fletmeyi, \u00fcr\u00fcn\u00fc veya hizmeti benzersiz yapan, elle tutulan ve tutulmayan t\u00fcm \u00f6zelliklerinin toplam\u0131d\u0131r. Daha detayl\u0131 bir a\u00e7\u0131klamayla; marka bir i\u015fletmenin pazara s\u00fcrd\u00fc\u011f\u00fc \u00fcr\u00fcn veya hizmetleri tan\u0131mlamaya ve rakiplerden farkl\u0131la\u015ft\u0131rmaya yarayan bir isim, simge (logo), tasar\u0131m, renk veya bunlar\u0131n \u00e7e\u015fitli bile\u015fimleridir.<\/p>\n<p><strong>Sizce marka olmak ne demek? Gelin birlikte en do\u011fru tan\u0131mlamay\u0131 olu\u015ftural\u0131m. <\/strong>Marka olman\u0131n anlam\u0131n\u0131 kendi kelimlelerinizle yaz\u0131n ve <strong>#markaolmak<\/strong> hashtagiyle Facebook\u2019da payla\u015f\u0131n. Ya da isterseniz, tan\u0131m\u0131n\u0131z\u0131 Comment b\u00f6l\u00fcm\u00fcne de yazabilir, payla\u015fabilirsiniz. Sizin i\u00e7in nas\u0131l kolay olacaksa! Hep \u0130ngilizce\u2019den terc\u00fcmelerle nereye kadar\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><em>*Say\u0131n Prof. Dr. Ali Akay \u015fu an Mimar Sinan \u00dcniversitesi Sosyoloji Ana Bilim Dal\u0131 B\u00f6l\u00fcm ba\u015fkan\u0131d\u0131r. Bu dersi ald\u0131\u011f\u0131m y\u0131l 1994\u2019d\u00fc yani \u00fczerinden \u00e7oook y\u0131llar ge\u00e7ti. Eminim benim de \u00e7\u00f6mez bir \u00f6\u011frenci olarak bu hikayede hatalar\u0131m vard\u0131r sadece \u00f6\u011frenci psikolojisine vurgu yapmak istedim. Terminoloji dersi \u015fuan b\u00f6l\u00fcm\u00fcn ders program\u0131nda g\u00f6z\u00fckm\u00fcyor. <\/em><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-double sep-dotted\" style=\"border-top-width:;border-bottom-width:;margin-left: auto;margin-right: auto;margin-top:px;margin-bottom:10px;\"><\/div><p><em><strong>Hayallerinizin ger\u00e7ekle\u015fti\u011fi bir g\u00fcn dilerim&#8230;<\/strong><\/em><\/p>\n<p><em>Sevgi ve Sayg\u0131lar\u0131mla,<\/em><\/p>\n<p><em>Banu SAMANCI<br \/>\n<strong>birlikte her \u015fey daha kolay&#8230;<\/strong><\/em><\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"col span_4\" data-animation=\"\" data-delay=\"0\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/10\/300x263_sizin-hikayeniz.jpg\" alt=\"Markan\u0131z\u0131n hikayesini payla\u015fmak i\u00e7in t\u0131klay\u0131n...\" class=\"img-responsive\"\/><\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"http:\/\/www.banusamanci.com\/index.php\/hamilelikte-yasadigi-bir-sorun-basarisinin-temeli-oldu\/\" target=\"_blank\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/11\/rafinera300x263x1.jpg\" alt=\"Didem Alt\u0131nba\u015fak Tulgan - 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