{"id":1430,"date":"2016-02-12T09:07:10","date_gmt":"2016-02-12T09:07:10","guid":{"rendered":"http:\/\/www.banusamanci.com\/?p=1430"},"modified":"2016-03-02T10:45:56","modified_gmt":"2016-03-02T10:45:56","slug":"swot-analiz-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.banusamanci.com\/index.php\/2016\/02\/12\/swot-analiz-nasil-yapilir\/","title":{"rendered":"SWOT analizi nas\u0131l yap\u0131l\u0131r?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:0px;padding-left:0px;padding-right:0px;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/02\/blog_swot.jpg\" alt=\"SWOT analiz nas\u0131l yap\u0131l\u0131r? \" class=\"img-responsive\"\/><\/span><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-2  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:5px;padding-top:25px;padding-left:0px;padding-right:0px;background-color:#b51446;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-2 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>HAYALLER\u0130NDEK\u0130 MARKAYI KURMAK \u0130ST\u0130YORSAN,<\/strong><\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>ihtiyac\u0131n olan yard\u0131m\u0131 burada bulabilirsin.<\/strong><\/span><\/h2>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-3  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:0px;padding-left:0px;padding-right:0px;background-color:#ffffff;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-3 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:10px;margin-bottom:;\"><div class=\"fusion-column-wrapper\" style=\"padding:10px;\"><div class=\"fusion-title title fusion-title-size-two\" style=\"margin-top:30px;\"><h2 class=\"title-heading-left\"><strong>SWOT analizi nas\u0131l yap\u0131l\u0131r? <\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-none\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-size-three\"><h3 class=\"title-heading-left\"><strong>Kendinizi daha iyi tan\u0131mak ister misiniz?<\/strong><\/h3><div class=\"title-sep-container\"><div class=\"title-sep sep-\"><\/div><\/div><\/div><p><strong>Bir giri\u015fimci olarak kendinizi ve \u00e7evrenizi ne kadar iyi tan\u0131rsan\u0131z o kadar ba\u015far\u0131l\u0131 olursunuz. <\/strong><\/p>\n<p>D\u00fc\u015f\u00fcn\u00fcn ki; hayalini kurdu\u011funuz cup cake d\u00fckkan\u0131n\u0131 sonunda a\u00e7m\u0131\u015fs\u0131n\u0131z; dekorasyon, cup cake tasar\u0131mlar\u0131, tabelan\u0131z her\u015fey tam g\u00f6nl\u00fcn\u00fczce olmu\u015f. Sonra bir sabah, d\u00fckkan\u0131 a\u00e7mak i\u00e7in geldi\u011finizde bir bak\u0131yorsunuz ki bir s\u00fcredir bo\u015f duran kom\u015fu d\u00fckkan tutulmu\u015f! Sorup, soru\u015fturdu\u011funuzda \u00f6\u011freniyorsunuz ki \u00fcnl\u00fc bir pastahane a\u00e7\u0131l\u0131yormu\u015f, \u00fcstelik de cup cake satacakm\u0131\u015f. Nas\u0131l hissettiniz? Kafan\u0131zdan a\u015fa\u011f\u0131 so\u011fuk terler d\u00f6k\u00fcld\u00fc de\u011fil mi?<\/p>\n<p><strong>Bu anlatt\u0131\u011f\u0131m hayali duruma benzer bir olay bizim mahallede ger\u00e7ekten ya\u015fand\u0131!<\/strong><\/p>\n<p>Bundan yakla\u015f\u0131k iki y\u0131l \u00f6nce Ethem Efendi caddesinde severek m\u00fc\u015fterisi oldu\u011fumuz Ekler \u0130stanbul ma\u011fazas\u0131 ayn\u0131 yol \u00fczerinde ba\u015fka bir d\u00fckkan taraf\u0131ndan kopyaland\u0131.<\/p>\n<p>Hem de ne kopyalanmak; logo, \u00fcr\u00fcn kategorisi, kurumsal renkler\u2026Ben bu kopyac\u0131 d\u00fckkan\u0131 g\u00f6r\u00fcnce \u00e7ok sinirlendim hemen Ekle \u0130stanbul ma\u011fazas\u0131na gidip beni \u00fczen bu konu hakk\u0131nda onlarla konu\u015ftum. G\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcm yetkili konuya hakimdi, dava a\u00e7t\u0131klar\u0131n\u0131 s\u00f6yledikten sonra markalar\u0131n\u0131n g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131 bana birbir anlatt\u0131. Durum kontrolleri alt\u0131ndayd\u0131 \u00e7\u00fcnk\u00fc hem kendilerini, hem illegal rakibi, hem de b\u00f6yle bir durumda neler yapmalar\u0131 gerekti\u011fini biliyorlard\u0131. Bir\u00e7ok marka i\u00e7in tehlikeli olabilecek bu durumu onlar ba\u015far\u0131yla atlatt\u0131lar \u2013<strong>kopyac\u0131 d\u00fckkan bir ka\u00e7 ay sonra kapand\u0131, Ekle \u0130stanbul hala a\u00e7\u0131k!<\/strong><\/p>\n<p><strong>Kendini ve sekt\u00f6r\u00fcn\u00fc tan\u0131yan giri\u015fimciler her t\u00fcrl\u00fc eksikli\u011fi f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrebilen ba\u015far\u0131l\u0131 markalar yarat\u0131rlar.<\/strong><\/p>\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"margin-bottom:40px;\"><div class=\"reading-box element-bottomshadow\" style=\"background-color:;border-width:0px;border-color:;border-top-width:3px;border-top-color:;border-style:solid;\">\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Kendini+ve+pazar%C4%B1n%C4%B1+tan%C4%B1yan+markalar+ba%C5%9Far%C4%B1l%C4%B1+olur.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/02\/12\/swot-analiz-nasil-yapilir\/' target='_blank'>Kendini ve pazar\u0131n\u0131 tan\u0131yan markalar ba\u015far\u0131l\u0131 olur.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Kendini+ve+pazar%C4%B1n%C4%B1+tan%C4%B1yan+markalar+ba%C5%9Far%C4%B1l%C4%B1+olur.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/02\/12\/swot-analiz-nasil-yapilir\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<\/div><\/div><p><strong>Hayalinizdeki markay\u0131 kurmak her ne kadar zor olsa da as\u0131l daha zor olan\u0131 onu ba\u015far\u0131yla s\u00fcrd\u00fcrebilmektir.<\/strong> Kal\u0131c\u0131 bir ba\u015far\u0131 i\u00e7in kendinizi ve i\u00e7inde bulundu\u011funuz pazar\u0131 \u00e7ok iyi tan\u0131man\u0131z gerekir. <strong>\u0130\u015fte bu y\u00fczden sizinle bu yaz\u0131mda SWOT analizini payla\u015f\u0131yorum.<\/strong><\/p>\n<p>D\u00fcnyada en \u00e7ok kullan\u0131lan de\u011ferlendirme metodlar\u0131ndan biri olan SWOT analizi, bir giri\u015fimci olarak kendinizi ve kuraca\u011f\u0131n\u0131z i\u015fi en ba\u015ftan do\u011fru bir \u015fekilde de\u011ferlendirmenizi sa\u011flar. G\u00fc\u00e7l\u00fc yanlar\u0131n\u0131z\u0131, zay\u0131f yanlar\u0131n\u0131z\u0131, kar\u015f\u0131la\u015fabilece\u011finiz f\u0131rsat ve tehditleri i\u015f i\u015ften ge\u00e7meden fark etmenizi sa\u011flar.<\/p>\n<div class=\"fusion-title title fusion-title-size-two\"><h2 class=\"title-heading-left\"><strong>SWOT analiz nedir ve nas\u0131l yap\u0131l\u0131r?<\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-\"><\/div><\/div><\/div><p><strong>SWOT kelimesi bir i\u015fletmenin kendini ve i\u00e7inde bulundu\u011fu pazar\u0131 tan\u0131mas\u0131 i\u00e7in uygulad\u0131\u011f\u0131 stratejik bir ara\u015ft\u0131rma tekni\u011fidir. \u0130ngilizce\u2019de bulunan 4 kelimenin ba\u015f harflerinden olu\u015fur. Bu kelimeler;<\/strong><\/p>\n<ul>\n<li><strong>S<\/strong>-Strengths-<strong>G\u00fc\u00e7l\u00fc yanlar<\/strong><\/li>\n<li><strong>W<\/strong>-Weaknesses-<strong>Zay\u0131f Yanlar \u00a0<\/strong><\/li>\n<li><strong>O<\/strong>-Opportunities-<strong>F\u0131rsatlar<\/strong><\/li>\n<li><strong>T<\/strong>-Threats-<strong>Tehditler<\/strong><\/li>\n<\/ul>\n<span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/02\/swot_analiz_grafik_blog.jpg\" alt=\"\u00d6rnek SWOT analiz \" class=\"img-responsive\"\/><\/span><p>Bu \u00e7al\u0131\u015fmada yapman\u0131z gereken ilgili ba\u015fl\u0131klar\u0131n alt\u0131na objektif olarak t\u00fcm cevaplar\u0131 detayl\u0131 bir \u015fekilde yazmakt\u0131r. SWOT analizinden en iyi verimi alman\u0131z i\u00e7in size a\u015fa\u011f\u0131da ek sorular haz\u0131rlad\u0131m. \u00c7al\u0131\u015fmay\u0131 bitirdi\u011finizde, i\u015finizle ilgili daha \u00f6nce akl\u0131n\u0131za gelmemi\u015f ya da gelse bile g\u00f6z ard\u0131 etmeyi se\u00e7ti\u011finiz bir\u00e7ok konuyu ke\u015ffetmi\u015f olacaks\u0131n\u0131z. <strong>Yazd\u0131\u011f\u0131n\u0131z her\u015fey bu g\u00fcn ya da bir g\u00fcn i\u015finize yarayacakt\u0131r.<\/strong><\/p>\n<p><strong>G\u00fc\u00e7l\u00fc yanlar (Strenghts)<\/strong><\/p>\n<ul>\n<li>Neleri di\u011ferlerinden daha iyi yap\u0131yorsunuz?<\/li>\n<li>Markan\u0131z\u0131n rakiplerinden ayr\u0131\u015ft\u0131\u011f\u0131 benzersiz fark nedir?<\/li>\n<li>Sadece sizin satt\u0131\u011f\u0131n\u0131z ya da en d\u00fc\u015f\u00fck maliyetle temin edebildi\u011finiz hizmet veya \u00fcr\u00fcnler nelerdir?<\/li>\n<\/ul>\n<p>Sizin g\u00fc\u00e7l\u00fc yan\u0131n\u0131z olarak g\u00f6rebilece\u011finiz bir \u00f6zelli\u011finiz m\u00fc\u015fterinize do\u011frudan bir fayda olu\u015fturmad\u0131\u011f\u0131 i\u00e7in onun a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc yan\u0131n\u0131z olmayacakt\u0131r. Markan\u0131z\u0131n g\u00fc\u00e7l\u00fc yanlar\u0131 sekt\u00f6r\u00fcn\u00fczde fark yaratman\u0131za yard\u0131mc\u0131 olacak \u00f6zelliklerinizdir.<\/p>\n<p><strong>Zay\u0131f y\u00f6nler (Wekanesses)<br \/>\n<\/strong><\/p>\n<ul>\n<li>Neleri geli\u015ftirebilirsiniz?<\/li>\n<li>Nelerden uzak durman\u0131z gerekir?<\/li>\n<li>Sekt\u00f6r\u00fcn\u00fczde zay\u0131fl\u0131k olarak g\u00f6r\u00fcnen \u00f6zellikler nelerdir?<\/li>\n<li>Sat\u0131\u015flar\u0131n\u0131z\u0131 olumsuz etkileyen \u00f6zellikleriniz nelerdir?<\/li>\n<\/ul>\n<p>&#8220;Zay\u0131fl\u0131k&#8221; kelimesini bir\u00e7ok insan \u00f6zellikle de y\u00f6neticiler sevmez. Bu kelime yerine geli\u015fmeye a\u00e7\u0131k y\u00f6nler gibi daha sempatik kelimeler tercih edilebilir. Hangi kelime kullan\u0131l\u0131rsa kullan\u0131ls\u0131n m\u00fcmk\u00fcn oldu\u011funca \u00e7abuk ger\u00e7eklerle y\u00fczle\u015fmek gerekir. Her markan\u0131n zay\u0131f y\u00f6nleri vard\u0131r \u00f6nemli olan markan\u0131n bunlar\u0131 bilmesi ve ona g\u00f6re \u00e7\u00f6z\u00fcmler \u00fcretmesidir.<\/p>\n<p><strong>F\u0131rsatlar (Opportunities)<\/strong><\/p>\n<ul>\n<li>De\u011fi\u015fen \u015feyler neler?<\/li>\n<li>\u0130\u015finize yarayacak f\u0131rsatlar hangileri?<\/li>\n<li>Hangi de\u011fi\u015fiklikler dikkatinizi \u00e7ekiyor?<\/li>\n<\/ul>\n<p>F\u0131rsatlar, \u00f6zellikle bir\u015feyler de\u011fi\u015fti\u011fi zaman ortaya \u00e7\u0131kar. De\u011fi\u015fim f\u0131rsatt\u0131r ve her yerdedir. Amac\u0131n\u0131 bilen ve m\u00fc\u015fterisini tan\u0131yan markalar bu de\u011fi\u015fim anlar\u0131n\u0131 kolayca f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilirler. Rakibinizin belli bir alandaki hizmet bo\u015flu\u011fu ya da ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 sizin bu alan\u0131 doldurarak kazanc\u0131n\u0131z\u0131 artt\u0131rman\u0131z i\u00e7in bir f\u0131rsatt\u0131r.<\/p>\n<hr \/>\n<p><strong>\u0130\u015finize yarayacak f\u0131rsatlar\u0131 bulmak i\u00e7in bunlara D\u0130KKAT ED\u0130N!<\/strong><\/p>\n<ul>\n<li>Teknolojide ki yenilikler<\/li>\n<li>\u0130\u015finizle ilgili yasal d\u00fczenlemeler<\/li>\n<li>Toplumsal t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131<\/li>\n<li>Ya\u015fam stilindeki de\u011fi\u015fiklikler<\/li>\n<li>De\u011fi\u015fen n\u00fcfus \u00f6zellikleri<\/li>\n<li>Ekonomik de\u011fi\u015fkenler<\/li>\n<li>Yap\u0131lan yerel organizasyonlar<\/li>\n<\/ul>\n<style type='text\/css'>.reading-box-container-2 .element-bottomshadow:before,.reading-box-container-2 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-2\"><div class=\"reading-box element-bottomshadow\" style=\"background-color:;border-width:0px;border-color:;border-top-width:3px;border-top-color:;border-style:solid;\">\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Ba%C5%9Far%C4%B1l%C4%B1+markalar%2C+problemlere+%C3%A7%C3%B6z%C3%BCm+bulanlard%C4%B1r.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/02\/12\/swot-analiz-nasil-yapilir\/' target='_blank'>Ba\u015far\u0131l\u0131 markalar, problemlere \u00e7\u00f6z\u00fcm bulanlard\u0131r.<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Ba%C5%9Far%C4%B1l%C4%B1+markalar%2C+problemlere+%C3%A7%C3%B6z%C3%BCm+bulanlard%C4%B1r.&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2016\/02\/12\/swot-analiz-nasil-yapilir\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<\/div><\/div><p><strong>Tehditler (Threats)<br \/>\n<\/strong><\/p>\n<ul>\n<li>Ba\u015far\u0131n\u0131z\u0131 engelleyecek problemler neler?<\/li>\n<li>Zay\u0131f yanlar\u0131n\u0131zdan herhangi biri i\u015finizi tehdit edebilir mi?<\/li>\n<li>De\u011fi\u015fen teknoloji ve h\u0131z i\u015finizi tehdit ediyor mu?<\/li>\n<li>B\u00fcy\u00fck bir rakip sekt\u00f6re girse bu durumda ne yapars\u0131n\u0131z?<\/li>\n<\/ul>\n<p>Bir i\u015f yap\u0131yorsan\u0131z her zaman ba\u015far\u0131n\u0131z\u0131 tehdit eden problemler olacakt\u0131r. <strong>Problemin oldu\u011fu yerde ilerleme imkan\u0131 vard\u0131r.<\/strong> Problemleri \u00e7\u00f6zebilmek i\u00e7in fark\u0131nda olmak ve neden olduklar\u0131n\u0131 anlamak gerekir.<\/p>\n<p><strong>Unutmay\u0131n ba\u015far\u0131l\u0131 markalar, problemlere \u00e7\u00f6z\u00fcm bulanlard\u0131r.<\/strong><\/p>\n<p><strong>SWOT analizi yeni i\u015f kuracak herkes i\u00e7in do\u011fru bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/strong> Hatta sadece yeni i\u015f kuranlar i\u00e7in de\u011fil her markan\u0131n y\u0131ll\u0131k pazarlama plan\u0131n\u0131 yapmadan \u00f6nce bu \u00e7al\u0131\u015fmay\u0131 2 kez yapmas\u0131 gerekir. Bildi\u011finiz gibi i\u00e7inde bulundu\u011fumuz &#8220;Pazar&#8221; \u00e7ok de\u011fi\u015fken bir yap\u0131da. Bir g\u00fcn avantaj\u0131n\u0131z olan bir durum, di\u011fer bir g\u00fcn tam tersi bir y\u00f6n alabilir. Bu y\u00fczden SWOT analizini d\u00fczenli olarak yapan firmalar kendilerini de\u011fi\u015fen \u015fartlara haz\u0131rlayabilir, olabilecek olumsuzluklar\u0131 avantaja \u00e7evirebilirler. <strong>Kendinizi ve i\u00e7inde bulundu\u011funuz pazar\u0131 ne kadar iyi tan\u0131rsan\u0131z o kadar ba\u015far\u0131l\u0131 olursunuz.<\/strong><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-double sep-dotted\" style=\"border-top-width:;border-bottom-width:;margin-left: auto;margin-right: auto;margin-top:px;margin-bottom:10px;\"><\/div><p>Yolunuz a\u00e7\u0131k, hayalleriniz ger\u00e7ek olsun.<\/p>\n<p><em>Sevgi ve Sayg\u0131lar\u0131mla,<br \/>\n<\/em><em>Banu SAMANCI<\/em><\/p>\n<p><strong>birlikte her \u015fey daha kolay&#8230;<\/strong><\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"col span_4\" data-animation=\"\" data-delay=\"0\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/10\/300x263_sizin-hikayeniz.jpg\" alt=\"Markan\u0131z\u0131n hikayesini payla\u015fmak i\u00e7in t\u0131klay\u0131n...\" class=\"img-responsive\"\/><\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"http:\/\/www.banusamanci.com\/index.php\/hamilelikte-yasadigi-bir-sorun-basarisinin-temeli-oldu\/\" target=\"_blank\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/11\/rafinera300x263x1.jpg\" alt=\"Didem Alt\u0131nba\u015fak Tulgan - 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Be\u011fendiysen l\u00fctfen payla\u015f!<\/h4><div class=\"fusion-social-networks\"><a class=\"fusion-social-network-icon fusion-tooltip fusion- fusion-icon-\" target=\"_self\" style=\"color:#e8e8e8;\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kendinizi ve i\u00e7inde bulundu\u011funuz pazar\u0131 ne kadar iyi tan\u0131rsan\u0131z o kadar ba\u015far\u0131l\u0131 olursunuz. <\/p>\n","protected":false},"author":1,"featured_media":1435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,12],"tags":[38,40,33,39,37],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts\/1430"}],"collection":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/comments?post=1430"}],"version-history":[{"count":12,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts\/1430\/revisions"}],"predecessor-version":[{"id":1471,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts\/1430\/revisions\/1471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/media\/1435"}],"wp:attachment":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/media?parent=1430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/categories?post=1430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/tags?post=1430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}