{"id":1204,"date":"2015-12-09T08:54:02","date_gmt":"2015-12-09T08:54:02","guid":{"rendered":"http:\/\/www.banusamanci.com\/?p=1204"},"modified":"2015-12-11T16:04:31","modified_gmt":"2015-12-11T16:04:31","slug":"yeni-is-fikirleri-icin-s-c-a-m-p-e-r-yaraticilik-yontemi","status":"publish","type":"post","link":"https:\/\/www.banusamanci.com\/index.php\/2015\/12\/09\/yeni-is-fikirleri-icin-s-c-a-m-p-e-r-yaraticilik-yontemi\/","title":{"rendered":"Yeni i\u015f fikirleri i\u00e7in S.C.A.M.P.E.R. Yarat\u0131c\u0131l\u0131k Y\u00f6ntemi"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:0px;padding-left:0px;padding-right:0px;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/12\/3scamper_yaraticiliktesti1.jpg\" alt=\"Yeni i\u015f fikirleri i\u00e7in S.C.A.M.P.E.R. Yarat\u0131c\u0131l\u0131k Y\u00f6ntemi\" class=\"img-responsive\"\/><\/span><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-2  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:5px;padding-top:25px;padding-left:0px;padding-right:0px;background-color:#b51446;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-2 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>HAYALLER\u0130NDEK\u0130 MARKAYI KURMAK \u0130ST\u0130YORSAN,<\/strong><\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>ihtiyac\u0131n olan yard\u0131m\u0131 burada bulabilirsin.<\/strong><\/span><\/h2>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-3  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:0px;padding-left:0px;padding-right:0px;background-color:#ffffff;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-3 {\n                            padding-left: 0px !important;\n                            padding-right: 0px !important;\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:10px;margin-bottom:;\"><div class=\"fusion-column-wrapper\" style=\"padding:10px;\"><div class=\"fusion-title title fusion-title-size-two\" style=\"margin-top:30px;\"><h2 class=\"title-heading-left\"><strong>Arad\u0131\u011f\u0131n\u0131z \u201ci\u015f fikrini\u201d, bu yarat\u0131c\u0131l\u0131k y\u00f6ntemi ile bulabilirsiniz!<\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-none\"><\/div><\/div><\/div><p>Ge\u00e7en yaz\u0131mda payla\u015ft\u0131\u011f\u0131m, 10 Soruda i\u015f fikrinizi de\u011ferlendirme ve ger\u00e7eklerle y\u00fczle\u015fme testinden sonra yeni i\u015f fikirlerine ihtiyac\u0131n\u0131z olabilece\u011fini d\u00fc\u015f\u00fcnerek, <strong>benim favori yarat\u0131c\u0131l\u0131k tekni\u011fim olan S.C.A.M.P.E.R.<\/strong>\u2019\u0131 sizinle payla\u015fmaya karar verdim.<\/p>\n<p>Bu yarat\u0131c\u0131l\u0131k y\u00f6ntemini, <strong>yeni i\u015f fikirleri bulmakta, eski fikirlerinizi geli\u015ftirmekte k\u0131saca akl\u0131n\u0131zda yeni bir\u015feyler tasarlamak varsa hepsini ger\u00e7ekle\u015ftirmek i\u00e7in kullanabilirsiniz<\/strong>.\u00a0Hatta y\u0131lba\u015f\u0131 gibi \u00f6zel g\u00fcn yemeklerinizi bile \u00a0bu y\u00f6ntemle ba\u015ftan yaratabilirsiniz!<\/p>\n<div class=\"fusion-title title fusion-title-size-two\"><h2 class=\"title-heading-left\"><strong>Yeni i\u015f fikirleri i\u00e7in S.C.A.M.P.E.R. Yarat\u0131c\u0131l\u0131k Y\u00f6ntemi<\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-\"><\/div><\/div><\/div><p>Bu okunmas\u0131 ilgin\u00e7 <strong>S.C.A.M.P.E.R. kelimesi, \u0130ngilizce\u2019de bulunan 7 kelimenin ba\u015f harflerinden olu\u015fan bir k\u0131saltmad\u0131r.<\/strong> S.C.A.M.P.E.R. y\u00f6ntemini <strong>en \u00e7ok tasar\u0131mc\u0131lar kullan\u0131r.<\/strong> Her ne kadar 1953 y\u0131l\u0131nda bulunmu\u015f olsa da <strong>\u00e7\u0131t\u0131rl\u0131\u011f\u0131ndan hi\u00e7bir \u015fey kaybetmemi\u015ftir<\/strong>. Y\u00f6ntemin yarat\u0131c\u0131lar\u0131, Alex Osborn ve Robert Eberle\u2019dir.<\/p>\n<p>Gelin \u015fimdi bu tuhaf kelimeyi olu\u015fturan, hepsi yarat\u0131c\u0131l\u0131k i\u00e7in birbirinde faydal\u0131, yedi kelimenin ne anlama geldi\u011fini \u00f6\u011frenelim.<\/p>\n<div class=\"fusion-title title fusion-title-size-two\"><h2 class=\"title-heading-left\"><strong>S.C.A.M.P.E.R.\u2019\u0131n anlam\u0131<\/strong><\/h2><div class=\"title-sep-container\"><div class=\"title-sep sep-\"><\/div><\/div><\/div><ul>\n<li><strong>S:<\/strong> Substitute \u2013 <strong>Yerine ba\u015fka bir \u015fey koymak<\/strong><\/li>\n<li><strong>C:<\/strong> Combine \u2013 <strong>Birle\u015ftirmek<\/strong><\/li>\n<li><strong>A:<\/strong> Adapt \u2013<strong> Uyarlamak<\/strong><\/li>\n<li><strong>M:<\/strong> Modify, Minify, Magnify &#8211; <strong>De\u011fi\u015ftirmek, k\u00fc\u00e7\u00fcltmek, b\u00fcy\u00fcltmek<\/strong> <em>(Genelde sadece de\u011fi\u015ftir kelimesi kullan\u0131l\u0131r fakat bence bu \u00fc\u00e7 kelime daha \u00e7ok i\u015fe yar\u0131yor.)<\/em><\/li>\n<li><strong>P:<\/strong> Put to other uses \u2013 <strong>Farkl\u0131 bir alanda ya da \u015fekilde kullanmak<\/strong><\/li>\n<li><strong>E:<\/strong> Eliminate &#8211; <strong>Yok etmek, \u00e7\u0131kartmak, elemek<\/strong><\/li>\n<li><strong>R:<\/strong> Rearrange, Reverse \u2013 <strong>Yeniden d\u00fczenlemek veya tersine \u00e7evirmek<\/strong><\/li>\n<\/ul>\n<p>S.C.A.M.P.E.R. k\u0131saltmas\u0131n\u0131 olu\u015fturan kelimelerin ne anlama geldi\u011fini \u00f6\u011frendikten sonra \u015fimdi bu y\u00f6ntemi, yeni fikirler bulmak i\u00e7in nas\u0131l kullanaca\u011f\u0131z ona bakal\u0131m.<\/p>\n<h2><span style=\"color: #b51446;\"><strong>\u015eikayet etmeyi b\u0131rak ve git yap!<\/strong><\/span><\/h2>\n<p>Biz kad\u0131nlar, her zaman de\u011fi\u015fimin itici g\u00fcc\u00fc olmu\u015fuzdur. Etraf\u0131m\u0131zda be\u011fenmedi\u011fimiz, i\u015fe yaramayan \u015feyler g\u00f6rd\u00fc\u011f\u00fcm\u00fczde bunlar\u0131 de\u011fi\u015ftirmek i\u00e7in \u00e7\u00f6z\u00fcmler arar\u0131z. Bu \u00e7\u00f6z\u00fcmleri beylerle payla\u015ft\u0131\u011f\u0131m\u0131zda, ald\u0131\u011f\u0131m\u0131z ilk tepkiler genellikle beklemek y\u00f6n\u00fcnde olur. Beyler genelde fikirleri uzun s\u00fcre marine etmeyi severler belki de mangal yakmay\u0131 da bu y\u00fczden seviyorlar. Her ne kadar az\u0131c\u0131k geriden gelseler de, \u00f6nerilerimizi sonunda be\u011fenir ve uygularlar. Ne de olsa birbirimizi tamamlamak i\u00e7in var\u0131z.<\/p>\n<p>D\u00fcnyan\u0131n en\u00a0b\u00fcy\u00fck sosyal medya sitelerinden\u00a0biri olan\u00a0Pinterest fikrinin sahibi Ben\u00a0Silbermann i\u00e7inde buna benzer bir\u015fey olmu\u015ftur. <strong>\u0130\u015finden s\u00fcrekli \u015fikayet eden ve yeni bir\u015feyler \u00fcretmek isteyen Ben\u2019e k\u0131z arkada\u015f\u0131, art\u0131k \u015fikayet etmeye bir son vermesini ve gidip bu konuda bir\u015feyler yapmas\u0131n\u0131 s\u00f6ylemi\u015ftir.<\/strong> <strong>K\u0131z arkada\u015f\u0131n\u0131n \u00f6nerisini dinleyen Ben<\/strong>; Google\u2019da ki g\u00fcvenli ama mutsuz i\u015finden ayr\u0131l\u0131p kendi yolunu \u00e7izmeye karar vermi\u015ftir. K\u0131z arkada\u015f\u0131n\u0131n tavsiyesi ile \u00e7\u0131kt\u0131\u011f\u0131 bu yol, onun i\u00e7in hi\u00e7 de fena olmam\u0131\u015ft\u0131r &#8211;<strong>100 milyondan fazla kullan\u0131c\u0131s\u0131 ile 11 milyar dolarl\u0131k bir sosyal medya \u015firketi olan Pinterest\u2019in fikir babas\u0131 olmu\u015ftur.<\/strong> Bu arada, Pinterest ismi de yine ayn\u0131 k\u0131z arkada\u015f taraf\u0131ndan bulunmu\u015ftur! <a href=\"http:\/\/www.businessinsider.com\/inside-pinterest-an-overnight-success-four-years-in-the-making-2012-4\" target=\"_blank\">(<em>T\u00fcm hikayeyi buradan okuyabilirsiniz;<\/em>\u00a0<em>http:\/\/www.businessinsider.com\/inside-pinterest-an-overnight-success-four-years-in-the-making-2012-4)<\/em><\/a><\/p>\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"margin-bottom:40px;\"><div class=\"reading-box element-bottomshadow\" style=\"background-color:;border-width:0px;border-color:;border-top-width:3px;border-top-color:;border-style:solid;\">\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%C5%9Eikayet+etmeyi+b%C4%B1rak+ve+git+yap%21+&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2015\/12\/09\/yeni-is-fikirleri-icin-s-c-a-m-p-e-r-yaraticilik-yontemi\/' target='_blank'>\u015eikayet etmeyi b\u0131rak ve git yap! <\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%C5%9Eikayet+etmeyi+b%C4%B1rak+ve+git+yap%21+&#038;via=Banu_Samanci&#038;related=Banu_Samanci&#038;url=https:\/\/www.banusamanci.com\/index.php\/2015\/12\/09\/yeni-is-fikirleri-icin-s-c-a-m-p-e-r-yaraticilik-yontemi\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<\/div><\/div><h2><strong>Diyelim ki, Pinterest, S.C.A.M.P.E.R. y\u00f6ntemi kullan\u0131larak bulunmu\u015f olsun&#8230;<\/strong><\/h2>\n<p>Bence \u00f6\u011frenmenin en iyi y\u00f6ntemi, \u201c\u00f6rnek olay\u201d incelemesidir. Bu y\u00fczden de, S.C.A.M.P.E.R y\u00f6ntemini nas\u0131l kullanabilece\u011finiz hakk\u0131nda size fikir vermesi i\u00e7in ben de \u00f6rnek bir olay olu\u015fturdum. Bu \u00f6rnek \u00e7al\u0131\u015fma ile S.C.A.M.P.E.R y\u00f6ntemini kullan\u0131rken sahip olman\u0131z gereken bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131, en iyi sonucu alman\u0131z i\u00e7in sorman\u0131z gereken sorular\u0131 daha iyi anlam\u0131\u015f\u00a0olacaks\u0131n\u0131z.<\/p>\n<p>\u015eimdi birlikte hayal edelim; Google\u2019daki i\u015finden ayr\u0131lm\u0131\u015f olan Ben ve k\u0131z arkada\u015f\u0131 oturma odalar\u0131nda kar\u015f\u0131l\u0131kl\u0131 oturuyorlar. Ben\u2019in bir\u00e7ok fikri var fakat ger\u00e7ekten ba\u015far\u0131l\u0131 olabilece\u011fi ve alan\u0131nda ilk olaca\u011f\u0131 bir fikri hen\u00fcz yok. K\u0131z arkada\u015f\u0131, yeni bir i\u015f fikri bulmak i\u00e7in ona i\u015f yerinde kulland\u0131klar\u0131 S.C.A.M.P.E.R. yarat\u0131c\u0131l\u0131k y\u00f6ntemini kullanmalar\u0131n\u0131 \u00f6neriyor\u2026<\/p>\n<p><strong>Bakal\u0131m bu yarat\u0131c\u0131l\u0131k y\u00f6ntemini bir <\/strong><strong>sonraki milyar dolarl\u0131k sosyal medya \u015firketini bulmak i\u00e7in nas\u0131l kullan\u0131yorlar?<\/strong><\/p>\n<p><em>Not: S.C.A.M.P.E.R. yarat\u0131c\u0131l\u0131k y\u00f6ntemini yeni \u00fcr\u00fcn geli\u015ftirmekten, yeni i\u015f fikri bulmaya kadar istedi\u011finiz her alanda kullanabilirsiniz. Burada verdi\u011fim \u00f6rnek sadece fikir bulma konusundad\u0131r. Bu y\u00f6ntemin tek s\u0131n\u0131r\u0131 sizin yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131zd\u0131r.<\/em><\/p>\n<p><strong>1- S: Substitute\u00a0&#8211;<span style=\"text-decoration: underline;\">\u00a0<span style=\"color: #b51446; text-decoration: underline;\">Yerine ba\u015fka bir \u015fey koy<\/span><\/span><\/strong><\/p>\n<p>Yeni fikir bulurken her zaman \u015funu d\u00fc\u015f\u00fcnmeliyiz; <strong>\u201cHali haz\u0131rda kullan\u0131lan mevcut eylemler yerine ba\u015fka ne koyabilirim?\u201d <\/strong><\/p>\n<p>\u00d6rne\u011fin, Facebook, Twitter gibi sosyal medya a\u011flar\u0131n\u0131n \u00f6zelliklerine bakt\u0131\u011f\u0131m\u0131zda bunlar\u0131n\u00a0ortak yan\u0131n\u0131n \u201cpayla\u015fmak\u201d eylemi oldu\u011funu g\u00f6rebiliriz. Biz bu payla\u015fmak eylemi yerine, yeni fikrimizde \u201csaklamak\u201d ve \u201cbiriktirmek\u201d eylemlerini koyabiliriz.<br \/>\n<strong><br \/>\n2- C: Combine &#8211;<\/strong><strong>\u00a0<span style=\"text-decoration: underline; color: #b51446;\">Birle\u015ftir<\/span><\/strong><\/p>\n<p><strong>\u201c\u015euan kulland\u0131\u011f\u0131m\u0131z fakat bize yeterli gelmeyen hangi ihtiya\u00e7lar\u0131m\u0131z\u0131 teknoloji ile birle\u015ftirebiliriz? \u0130htiya\u00e7 olan ve kullan\u0131lan hangi aktiviteleri bir araya getirebiliriz?<\/strong>\u201d<\/p>\n<p>\u00d6rne\u011fin, internette al\u0131\u015fveri\u015f yapmak i\u00e7in gezinirken be\u011fendi\u011fimiz ayakkab\u0131lara, k\u0131yafetlere ait foto\u011fraflar\u0131 saklamak istiyoruz. Fakat, her\u015feyi saklamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131zda bilgisayar\u0131m\u0131zda, ak\u0131ll\u0131 telefonumuzda yer kalm\u0131yor. Mesela, internette be\u011fendi\u011fimiz foto\u011fraflar\u0131 saklama ihtiyac\u0131m\u0131z\u0131, sosyal medya platformu ile birle\u015ftirebiliriz. B\u00f6ylece, bilgisayarda yer kalmad\u0131 sorununu da \u00e7\u00f6zm\u00fc\u015f oluruz.<\/p>\n<p><strong>3- A: Adapt\u00a0&#8211; <span style=\"text-decoration: underline; color: #b51446;\">Uyarla<\/span><\/strong><\/p>\n<p><strong>&#8220;Eskiden beri kulland\u0131\u011f\u0131m\u0131z hangi ihtiyac\u0131, al\u0131\u015fkanl\u0131\u011f\u0131, dijital d\u00fcnyaya uyarlayabiliriz?&#8221;<\/strong><\/p>\n<p>\u00d6zellikle kad\u0131nlar olarak dergilerden be\u011fendi\u011fimiz foto\u011fraflar\u0131 \u00e7e\u015fitli projeler i\u00e7in kesip saklamay\u0131 seviyoruz. Hatta en \u00e7ok be\u011fendiklerimizi hat\u0131rlamak i\u00e7in panoya as\u0131yoruz. Bu al\u0131\u015fkanl\u0131\u011f\u0131m\u0131z\u0131 dijital d\u00fcnyaya uyarlasak nas\u0131l olur?<\/p>\n<p><strong>4- M: Modify, Minify, Magnify &#8211; <span style=\"text-decoration: underline; color: #b51446;\">De\u011fi\u015ftir, k\u00fc\u00e7\u00fclt, b\u00fcy\u00fclt<\/span><\/strong><\/p>\n<p><strong>\u201c\u015euan kulland\u0131\u011f\u0131m\u0131z ama ihtiyac\u0131m\u0131z\u0131 g\u00f6rmeyen hangi hizmeti, \u00fcr\u00fcn\u00fc ya da aktiviteyi de\u011fi\u015ftirebiliriz?\u201d<\/strong><\/p>\n<p>Be\u011fendi\u011fimiz \u015feylere ait foto\u011fraf bulmak ve saklamak y\u00f6ntemlerini de\u011fi\u015ftirebiliriz! Hi\u00e7bir pano ya da ki\u015fisel bilgisayar be\u011fenilen t\u00fcm foto\u011fraflar\u0131 saklamak i\u00e7in yeterli de\u011fil. Fiziksel olarak k\u0131s\u0131tl\u0131 olan bir panoyu, s\u0131n\u0131rs\u0131z bir panoya \u00e7evirebiliriz \u2013 internette dijital panolar olu\u015fturabiliriz. Ayn\u0131 zamanda, internette gezinirken be\u011fendi\u011fimiz resimleri ya da di\u011fer ki\u015filerin be\u011fendiklerini de bu panolara sanal olarak i\u011fneleyebiliriz. Tek ki\u015finin be\u011fendi\u011fi fikirleri\u00a0biriktirme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131, sosyal medya ile b\u00fcy\u00fctebiliriz.<\/p>\n<p><strong>5- P: Put to other uses &#8211; <span style=\"text-decoration: underline; color: #b51446;\">Farkl\u0131 bir alanda ya da \u015fekilde kullan<\/span><\/strong><\/p>\n<p><strong>\u201cKullan\u0131lan mevcut \u00fcr\u00fcn, hizmet ya da al\u0131\u015fkanl\u0131klar\u0131 farkl\u0131 hangi ama\u00e7lar i\u00e7in kullanabiliriz?\u201d<\/strong><\/p>\n<p>Facebook\u2019da ba\u015fkalar\u0131na ait bir\u00e7ok foto\u011fraf\u0131 be\u011feniyoruz. Bu be\u011fenme (Like) i\u015fi asl\u0131nda \u00e7ok da bir i\u015fimize yaram\u0131yor. Bu davran\u0131\u015f\u0131, i\u015fe yarar bir hale getirebilir ve foto\u011fraf be\u011fenme eylemini fikir ara\u015ft\u0131rmak i\u00e7in kendimize kaynak olu\u015fturmada kullanabiliriz. Eylem ayn\u0131 fakat kullan\u0131lan ama\u00e7 farkl\u0131!<\/p>\n<p><strong>6- E: Eliminate &#8211; <span style=\"text-decoration: underline; color: #b51446;\">Yok et, \u00e7\u0131kar, ele<\/span><\/strong><\/p>\n<p><strong>\u201c<\/strong><strong>Kulland\u0131\u011f\u0131m\u0131z hizmet ve \u00fcr\u00fcnleri ya da sahip oldu\u011fumuz al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 iyile\u015ftirmek i\u00e7in <\/strong><strong>onlarda bulunan be\u011fenmedi\u011fimiz hangi y\u00f6nleri eleyebilir, \u00e7\u0131karabiliriz?\u201d<\/strong><\/p>\n<p>\u00d6rne\u011fin, be\u011fendi\u011fimiz foto\u011fraflar\u0131 dergilerden kesip toplama al\u0131\u015fkanl\u0131\u011f\u0131nda bulunan be\u011fenmedi\u011fimiz, bize s\u0131k\u0131nt\u0131 veren -bir \u00e7ok dergi sat\u0131n almak, foto\u011fraflar\u0131 kesmek i\u00e7in zaman harcamak ve bir tomar ka\u011f\u0131d\u0131 saklamak i\u00e7in yer bulmak gibi y\u00f6nleri \u00e7\u0131karabiliriz. Teknolojinin verdi\u011fi imkanlar\u0131 kullanarak biz t\u00fcm bu s\u0131k\u0131nt\u0131lar\u0131 fikir toplama al\u0131\u015fkanl\u0131\u011f\u0131ndan \u00e7\u0131karabilir, ya\u015fanan s\u0131k\u0131nt\u0131lar\u0131 \u00e7\u00f6zebiliriz.<\/p>\n<p><strong>7- R: Rearrange, Reverse \u00a0&#8211; <span style=\"text-decoration: underline; color: #b51446;\">Yeniden d\u00fczenle veya tersine \u00e7evir<\/span><\/strong><\/p>\n<p><strong>\u201cVar olan hizmet, \u00fcr\u00fcn ya da davran\u0131\u015flar\u0131 nas\u0131l yeniden d\u00fczenleyerek ya da tersine \u00e7evirerek insanlar\u0131n mevcut ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm sunabiliriz?\u201d<\/strong><\/p>\n<p>\u00d6rne\u011fin, kullan\u0131c\u0131lar Facebook\u2019ta bir \u015feyleri be\u011fenip ge\u00e7mek yerine, tam tersi, onlar\u0131 biriktirebilir, saklayabilirler. Hatta b\u00f6ylece internette be\u011fendi\u011fimiz t\u00fcm foto\u011fraflar\u0131 saklama y\u00f6ntemini yeniden d\u00fczenleyebiliriz. B\u00f6ylece fikir ara\u015ft\u0131rmak i\u00e7in foto\u011fraf toplama al\u0131\u015fkanl\u0131\u011f\u0131na yepyeni bir \u00e7\u00f6z\u00fcm sunmu\u015f oluruz.<\/p>\n<p>Pinterest\u2019in kurucusu Ben\u00a0Silbermann, iyi ki k\u0131z arkada\u015f\u0131n\u0131 dinlemi\u015f ve i\u015finden \u015fikayet etmeyi b\u0131rakarak kendi i\u00e7in \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015f. Onlar ger\u00e7ekten\u00a0S.C.A.M.P.E.R y\u00f6ntemini kulland\u0131lar m\u0131 kullanmad\u0131lar m\u0131 bilmiyorum ama tek bildi\u011fim \u015fikayet etmek yerine bir\u015feyler yapmay\u0131 se\u00e7tikleri.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-double sep-dotted\" style=\"border-top-width:;border-bottom-width:;margin-left: auto;margin-right: auto;margin-top:px;margin-bottom:10px;\"><\/div><h2><strong>S\u0131ra sizde&#8230;<\/strong><\/h2>\n<p>Bir \u015feyi \u00f6\u011frenmenin en iyi yolu denemektir. Bu y\u00fczden, size na\u00e7izane tavsiyem, S.C.A.M.P.E.R. tarifini kullanarak ge\u00e7en hafta testi ge\u00e7emeyen i\u015f fikrinizi bu y\u00f6ntemle tekrar denemeniz. Ya da s\u0131f\u0131rdan, bamba\u015fka bir i\u015f fikri bulmak i\u00e7in kollar\u0131 s\u0131vay\u0131n.<\/p>\n<p>Bulaca\u011f\u0131n\u0131z fikir eminim ba\u015far\u0131l\u0131 olacakt\u0131r ama siz yine de ne olur ne olmaz\u00a0yeni i\u015f fikrinizi, <a href=\"http:\/\/www.banusamanci.com\/index.php\/2015\/12\/02\/10-soruda-is-fikrinizi-degerlendirme-ve-gerceklerle-yuzlesme-testi\/\" target=\"_blank\"><strong>10 Soruda i\u015f fikrinizi de\u011ferlendirme ve ger\u00e7eklerle y\u00fczle\u015fme testinden ge\u00e7irmeyi unutmay\u0131n.<\/strong><\/a><\/p>\n<p><strong>Ne kadar \u00e7ok denerseniz, o kadar \u00e7ok ba\u015far\u0131l\u0131 olursunuz.<\/strong><\/p>\n<p>\u015eimdiden kolay gelsin.<\/p>\n<p><strong><em>Hayallerinizin ger\u00e7ekle\u015fti\u011fi bir g\u00fcn dilerim\u2026<\/em><\/strong><\/p>\n<p><em>Sevgi ve Sayg\u0131lar\u0131mla,<\/em><\/p>\n<p><em>Banu SAMANCI<\/em><\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"col span_4\" data-animation=\"\" data-delay=\"0\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/10\/300x263_sizin-hikayeniz.jpg\" alt=\"Markan\u0131z\u0131n hikayesini payla\u015fmak i\u00e7in t\u0131klay\u0131n...\" class=\"img-responsive\"\/><\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"http:\/\/www.banusamanci.com\/index.php\/hamilelikte-yasadigi-bir-sorun-basarisinin-temeli-oldu\/\" target=\"_blank\"> <img decoding=\"async\" src=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/11\/rafinera300x263x1.jpg\" alt=\"Didem Alt\u0131nba\u015fak Tulgan - Rafinera\" class=\"img-responsive\"\/><\/a><\/span><div class=\"fusion-title title fusion-title-size-three\"><h3 class=\"title-heading-left\">EN YEN\u0130LER<\/h3><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-dotted\"><\/div><\/div><\/div><div class=\"fusion-recent-posts avada-container layout-default layout-columns-1\" data-animationType=\"zoomInDown\" data-animationDuration=\"0.1\"><section class=\"fusion-columns columns fusion-columns-1 columns-1\"><div class=\"fusion-column column col col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flexslider flexslider flexslider-hover-type-zoomout fusion-animated\" data-animationType=\"zoomInDown\" data-animationDuration=\"0.1\"><ul class=\"slides\"><li><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/07\/01\/beyonce-hayranlarini-markasina-nasil-yakinlastirdi\/\" class=\"hover-type-zoomout\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/07\/ebulten_limonata.gif\" class=\"attachment-recent-posts size-recent-posts\" alt=\"Beyonc\u00e9 hayranlar\u0131n\u0131 markas\u0131na nas\u0131l yak\u0131nla\u015ft\u0131rd\u0131?\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/author\/banusamanci-2\/\" title=\"Posts by Banu Samanc\u0131\" rel=\"author\">Banu Samanc\u0131<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2016-07-01T10:44:31+00:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/07\/01\/beyonce-hayranlarini-markasina-nasil-yakinlastirdi\/\">Beyonc\u00e9 hayranlar\u0131n\u0131 markas\u0131na nas\u0131l yak\u0131nla\u015ft\u0131rd\u0131?<\/a><\/h4><p class=\"meta\"><span><span class=\"date\">09:50<\/span><\/span><span class=\"meta-separator\">|<\/span><span><span>Comments Off<span class=\"screen-reader-text\"> on Beyonc\u00e9 hayranlar\u0131n\u0131 markas\u0131na nas\u0131l yak\u0131nla\u015ft\u0131rd\u0131?<\/span><\/span><\/span><\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-column column col col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flexslider flexslider flexslider-hover-type-zoomout fusion-animated\" data-animationType=\"zoomInDown\" data-animationDuration=\"0.1\"><ul class=\"slides\"><li><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/06\/23\/melis-buyuksan-tasacinin-ve-markasi-medlisin-arkasinda-yatan-basari-hikayesi\/\" class=\"hover-type-zoomout\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/06\/melisbuyuksan_nasilbasardi-700x441.jpg\" class=\"attachment-recent-posts size-recent-posts\" alt=\"Medlis markas\u0131n\u0131n ba\u015far\u0131 tarifi\" srcset=\"https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/06\/melisbuyuksan_nasilbasardi-700x441.jpg 700w, https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/06\/melisbuyuksan_nasilbasardi-320x202.jpg 320w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/author\/banusamanci-2\/\" title=\"Posts by Banu Samanc\u0131\" rel=\"author\">Banu Samanc\u0131<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2016-06-23T19:19:51+00:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/06\/23\/melis-buyuksan-tasacinin-ve-markasi-medlisin-arkasinda-yatan-basari-hikayesi\/\">Melis B\u00dcY\u00dcKSAN TASACI\u2019n\u0131n ve markas\u0131 Medlis\u2019in arkas\u0131nda yatan ba\u015far\u0131 hikayesi<\/a><\/h4><p class=\"meta\"><span><span class=\"date\">19:10<\/span><\/span><span class=\"meta-separator\">|<\/span><span><span>Comments Off<span class=\"screen-reader-text\"> on Melis B\u00dcY\u00dcKSAN TASACI\u2019n\u0131n ve markas\u0131 Medlis\u2019in arkas\u0131nda yatan ba\u015far\u0131 hikayesi<\/span><\/span><\/span><\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-column column col col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flexslider flexslider flexslider-hover-type-zoomout fusion-animated\" data-animationType=\"zoomInDown\" data-animationDuration=\"0.1\"><ul class=\"slides\"><li><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/06\/03\/kendi-isininizi-kurmak-icin-gec-mi-kaldiniz\/\" class=\"hover-type-zoomout\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/06\/infografik_cokgecdegilcunku-700x441.gif\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\u0130nfografik - \u00fcnl\u00fc markalar\u0131n hangi ya\u015fta kim taraf\u0131ndan kuruldu\u011fu\" srcset=\"https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/06\/infografik_cokgecdegilcunku-700x441.gif 700w, https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/06\/infografik_cokgecdegilcunku-320x202.gif 320w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/author\/banusamanci-2\/\" title=\"Posts by Banu Samanc\u0131\" rel=\"author\">Banu Samanc\u0131<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2016-06-03T10:02:50+00:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/06\/03\/kendi-isininizi-kurmak-icin-gec-mi-kaldiniz\/\">Kendi i\u015fininizi kurmak i\u00e7in \u00e7ok mu ge\u00e7?<\/a><\/h4><p class=\"meta\"><span><span class=\"date\">09:28<\/span><\/span><span class=\"meta-separator\">|<\/span><span><span>Comments Off<span class=\"screen-reader-text\"> on Kendi i\u015fininizi kurmak i\u00e7in \u00e7ok mu ge\u00e7?<\/span><\/span><\/span><\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-column column col col-lg-12 col-md-12 col-sm-12\"><div class=\"fusion-flexslider flexslider flexslider-hover-type-zoomout fusion-animated\" data-animationType=\"zoomInDown\" data-animationDuration=\"0.1\"><ul class=\"slides\"><li><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/05\/27\/marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz\/\" class=\"hover-type-zoomout\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/05\/ebulten_markaolmaknedemek.jpg\" class=\"attachment-recent-posts size-recent-posts\" alt=\"Marka nedir?\" srcset=\"https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/05\/ebulten_markaolmaknedemek.jpg 300w, https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/05\/ebulten_markaolmaknedemek-150x150.jpg 150w, https:\/\/www.banusamanci.com\/wp-content\/uploads\/2016\/05\/ebulten_markaolmaknedemek-66x66.jpg 66w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/author\/banusamanci-2\/\" title=\"Posts by Banu Samanc\u0131\" rel=\"author\">Banu Samanc\u0131<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2016-05-27T07:41:25+00:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/www.banusamanci.com\/index.php\/2016\/05\/27\/marka-olmak-deyince-hepimiz-ayni-seyi-mi-anliyoruz\/\">\u201cMarka olmak\u201d deyince hepimiz ayn\u0131 \u015feyi mi anl\u0131yoruz?<\/a><\/h4><p class=\"meta\"><span><span class=\"date\">07:41<\/span><\/span><span class=\"meta-separator\">|<\/span><span><span>Comments Off<span class=\"screen-reader-text\"> on \u201cMarka olmak\u201d deyince hepimiz ayn\u0131 \u015feyi mi anl\u0131yoruz?<\/span><\/span><\/span><\/p><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/section><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-4  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:70px;padding-top:0px;padding-left:30px;padding-right:80px;background-color:#e8e8e8;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-4 {\n                            padding-left: 30px !important;\n                            padding-right: 80px !important;\n                        }<\/style><div class=\"fusion-row\"><div class=\"share-box fusion-sharing-box\" style=\"background-color:#e8e8e8;\" data-title=\"Arad\u0131\u011f\u0131n\u0131z \u201ci\u015f fikrini\u201d, bu yarat\u0131c\u0131l\u0131k y\u00f6ntemi ile bulabilirsiniz. \" data-description=\"B\u00fcy\u00fck bulu\u015flar\u0131n basit y\u00f6ntemi! S.C.A.M.P.E.R.\" data-link=\"http:\/\/www.banusamanci.com\/?p=1204\" data-image=\"http:\/\/www.banusamanci.com\/wp-content\/uploads\/2015\/12\/facebook_scamper.jpg\"><h4 class=\"tagline\" style=\"color:#b51446;\">Bilgi payla\u015ft\u0131k\u00e7a i\u015fe yarar. Be\u011fendiysen l\u00fctfen payla\u015f!<\/h4><div class=\"fusion-social-networks\"><a class=\"fusion-social-network-icon fusion-tooltip fusion- fusion-icon-\" target=\"_self\" style=\"color:#e8e8e8;\" data-toggle=\"tooltip\"><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Arad\u0131\u011f\u0131n\u0131z \u201ci\u015f fikrini\u201d bu yarat\u0131c\u0131l\u0131k y\u00f6ntemi ile bulabilirsiniz.<\/p>\n","protected":false},"author":1,"featured_media":1263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,12],"tags":[15,16],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts\/1204"}],"collection":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":35,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"predecessor-version":[{"id":1261,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/posts\/1204\/revisions\/1261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/media\/1263"}],"wp:attachment":[{"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.banusamanci.com\/index.php\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}